Filming was a breeze…
Cycleplan is specialist cycling insurance from insure4sport, one of the UK’s leading sport insurers. Both cycleplan and insure4sport are trading names of the UK’s leading niche insurance company, JRW Group Services Ltd. JRW Group Services Ltd is Authorised and Regulated by the Financial Conduct Authority, and has over 17 years’ experience in insurance.
This was a TVC filmed for airing during the Tour de France on EuroSport, SkyNews & other cable and satellite sports channels. For this commercial we tracked Olympic gold medalist Lizzie Armitstead and extreme mountain bikers throughout the peak district and the epic Winnats Pass in some of the most testing conditions you can imagine. Be sure to check out The Making of Cycleplan
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